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Master in Digital Marketing & Communication



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Branding throughout the Genius Loci theory

CUOA Business School

Altavilla Vicentina

stage, tirocinio
non previsto

modalità erogazione

borse di studio, riduzioni
non disponibili

non previste

programmi pubblici
corso non finanziato

termine delle iscrizioni
23 settembre 2020

inizio delle lezioni
23 settembre 2020

4 ore

costo di partecipazione
200 Euro

laureati di secondo livello,laureati di primo livello,lavoratori e professionisti del settore,lavoratori in cassa integrazione o mobilità

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Duration: 4 hours, 2 live lessons

Date and time: September 23 and 30, 2020 | from 6.00 to 8.00 PM CEST

Trainer: Alberto Campagnolo​


There is a poetry in branding. Since customers are first of all humans, with their specific sensorial and instinctive attitude, marketing discipline can only partially design an engagement that could be long lasting.

Nevertheless, branding can work efficiently in order to effectively translate the international creativity onto meaningful artefacts. Products, communication, retail spaces, advertising, could all express the local spirit and subterranean sense of belonging. There are simply some places they demand a story should be told about them: and this helps to generate connections more persistent and durable.


This course is part of our special catalogue of online training courses.

The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.

Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.

Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.


The course aims to explain the branding potential of the Genius Loci theory, thanks to a detailed overview about the creation of a specific engagement strategy starting from an international marketing perspective.

Connections between the brand DNA and specific art-efacts implemented on stores, as well as on products, services, communication, and so on, will decrypt the subtle chemistry that ignites a dialogue with other

cultures and countries. An insightful depth on the spirit of the places and its remarkable potential within brand management.

Participation fee

  • Individual not holder of V.A.T. Number: € 200,00 V.A.T. included
  • Company or Professional, holder of V.A.T. Number: € 200,00 + V.A.T. (22%)
  • CUOA Founding/Supporting Members; CUOA Master Alumni; Students of executive courses of over 60 hours: € 100,00 + V.A.T.(22%).
  • Former Student of CUOA-IBS International Winter/Summer Programs: € 100,00 V.A.T. included


The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.

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