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ING Direct  > offerta di lavoro n. 241944

immagine: lavoro con ING Direct

Brand Experience Expert

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contratto
Assunzione alle dipendenze

durata
Tempo determinato

regime orario
Full time

luogo di lavoro
IT Lombardia, Milano

area professionale
Marketing, Product management

livello professionale
Junior

offerta non piu attiva

Descrizione della posizione

He/she actively contributes to ING product proposition and implementation, proposing a communication and marketing plan for all client touchpoints dedicated to the projects assigned and promotional initiatives in order to achieve business goals.

Key Responsibilities

  • He/she leads the Creative Agency (from brief to creativity delivery) and the Digital Agency (HTML production) in order to develop communications dedicated to products/projects;
  • He/she collaborates with the Creative Agency, Digital and Products tribe in order to define a differentiating brand experience for new products/services
  • He/she collaborates with the other bank functions (Research, Digital, Physical Channels, Products, Legal, Compliance, IT, Customer Interaction) in order to identify the most relevant messages, verify they are legally correct, select the most potential touchpoints and create the best plan;
  • He/she is responsible for keeping an alignment between online and offline activities;
  • He/she manages budget for the assigned projects and incentive;
  • He/she monitors and shares among the team results and key learnings of the projects he/she manages;
  • Commercial support in new products launch;
  • Starting from bank business needs and goals, development, along with product tribes, of the best promotional initiatives and support to build the related business case (communications, promotions, rewarding plans) in order to increase product penetration and customer x-buy;
  • He/she makes sure all the initiatives planned are validated by Legal, Compliance and DPO;
  • Through the definition of a recurring communication plan, creation of a continuous and steady dialogue with our clients in order to improve the primary relationship, develop loyalty and reduce churn;  
  • Through communications, push and develop virtuous behaviors in our customers in order to be compliant with law (privacy, documents update, Mifid questionnaire, security,…).

 

Duration: Maternity leave

Location: Milan, Italy

Avvertenze

La presente inserzione è pubblicata allo scopo esclusivo di raccogliere candidature in relazione ad opportunità di lavoro o formazione effettivamente esistenti presso la nostra azienda o presso società controllate o partecipate. È pertanto esclusa qualsiasi finalità di intermediazione. La ricerca è rivolta a candidati di entrambi i sessi (L.903/77). I dati saranno trattati ai sensi del Regolamento UE 2016/679.

offerta non piu attiva