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Johnson & Johnson > offerta di lavoro n. 237705

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J&j Marketing Area - Group Brand Activation Manager

> 2005838909W

Assunzione alle dipendenze

Tempo indeterminato

regime orario
Full time

luogo di lavoro
IT Lazio, Santa Palomba, Pomezia (RM)

area professionale
Marketing, Pubblicità, Media

livello professionale

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Descrizione della posizione

Johnson & Johnson is an American multinational company founded in 1886, a world leader in the development of products and devices for surgical therapies and pharmaceutical companies, as well as in the marketing of consumer products for personal hygiene, and is organized into three business segments: Pharmaceutical, Medical & Diagnostic, Consumer.
Every day more than 120,000 employees work in 250 companies of the Group, located in 60 countries. 

In Italy there are all the three sectors, each of which represents one of the segments mentioned above: 

  • Janssen SpA (Pharmaceutical Sector): Marketing Company: Milan - Plant: Borgo San Michele (Latina)
  • Johnson & Johnson SpA (Consumer Sector): Marketing Company and Plant: Santa Palomba (Rome)
  • Johnson & Johnson Medical SpA (Medical Sector): Marketing Company: Pratica di Mare (Rome).


For our consumer segment, Johnson&Johnson S.p.A, we are looking for a candidate to be hired as Group Brand Activation Manager Mass Market

This role is based in our office located in Santa Palomba - Pomezia (Rome) Italy.

The aim of the brand activation team is to ensure market-leading excellence in execution towards shopper and customer on a given portfolio of brands. In this specific case, I work on Essential Health business (key brands Listerine, Js Baby, Carefree, o.b., Piz Buin, OGX).

Essential duties and responsibilities

1. Develop and implement Local Brand Activation Plans

  • Accountable for developing & deploying annual Brand Activation Plans per brand for the Italian market (Strategy, Channel Strategy, Big initiatives, Priorities, Pricing, NPIs, Distribution Targets, Activation Plans, BMEs allocation per country, NTS target per country, Market trends, Sell out estimate, Market Share estimation, Building Blocks)
  • Responsible & Accountable to ensure Perfect in store activation (Must Stock List for Key Initiatives, Priority List, Manage/Develop & Monitor In-store POP materials/Theme Events - National & Tailor Made per Category & Brand, planograms creation, updates, Category management planning, execution of initiatives etc.
  • Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade activities
  • Be informed about Media strategy and have consulting role in media process (Media plan and communication brief, Media Plan & Flow charts, Local Connection Planning: provide input on local requirements).
  • Responsible and accountable to prepare & deliver presentations and promotional plans to Sales teams, Customers / Distributors.
  • Responsible and accountable to design & monitor the use of Customer Tools for brand promotion (Customer Leaflets, Digital Activations, etc), Professional Print Plan Setup & Execution Follow Up, Customers understanding research


2. Be responsible for the local BTL budget (BME)

  • Input to budget process and target setting, tracking and any recommendations for investment shifts.


3. Monitor the Market / Insights

  • Be responsible and accountable for monitoring the tracking of competition and key agreed performance KPIs.
  • Responsible for in-depth Market Share Tracking and discuss relevant actions with the Sales Team and Hub Brand Teams respectively.
  • Provide Hub Marketing with competitive information.
  • Continuous market screening & reporting to hub and local internal
  • Align with hub on eventual local actions or need of support.
  • Provide input on primary research
  • Initiate shopper related research and action plan.
  • Be close to the market – ensure regular market / countries’ visit to understand the environment & emerging trends


4. Ensure high quality of local adaptation for consumer & shopper marketing materials

  • Be responsible and accountable for the Adaptation or creation for local brands all needed Professional Marketing Materials (if eligible).
  • Responsible for Public Relations related to Press Releases (Review, change and/or validate the texts), Product Sending, PR Events (Local PR agency to share & review plan of PR event plan & all logistics with BA. BA KDM).
  • Have consulting role in artwork (Mastertext and the Final Artwork validation, changes if needed)
  • Provide local feedback for all Digital assets (web sites). Communicate changes to Cluster marketing.
  • Provide feedback & share local requirements to Transcreation brief, be responsible for the approval of local translations and local specifications for all assets.


5. Act as local presentative & work in close collaboration with Cluster Marketing & Business Development Managers:

  • Actively join & represent local point of view in GFOETs session and drive business results.
  • Present best practice cases and seek opportunity to deploy activation ideas from other markets.
  • Input on local issues and requirements to brand strategy & brand plans.


Other features of the job

1. Be key counterpart to local regulatory & supply chain team

  • Provide feedback to cluster mkt on NPI/NPD (CIS form completion, NTS, MS, GtN, WD, Price, BMEs, GP, cannibalization, presentation to Sales team, …).
  • Responsible and accountable for rolling Forecast and being aligned with Supply Chain for NPIs, OOS, Discontinuations, POP stock, procedures, promotions, slobs.
  • Local portfolio management (agreed SKU-rationalization, phase-in and out)


2. Develop talent & drive Energy:

  • Develop direct reports in terms of functional & leadership skills
  • Support talent acquisition & others development
  • Engage in transparent and constructive conversations, contributing to high-performance team


Job Requirements

Essential knowledge and skills:

  • University/Bachelor’s Degree or Equivalent
  • At least 5 years working related experience
  • Proficiency in English
  • Computer Skills: professional knowledge of Excel and Powerpoint


Core competencies

  • Be knowledgeable on syndicated data use and interpretation.
  • High analytical skills
  • Able to build and read P&L

Primary Location
Italy-Lazio-Pomezia (Santa Palomba)

Johnson & Johnson S.p.A. (7170)

Job Function

Requisition ID


La presente inserzione è pubblicata allo scopo esclusivo di raccogliere candidature in relazione ad opportunità di lavoro o formazione effettivamente esistenti presso la nostra azienda o presso società controllate o partecipate. È pertanto esclusa qualsiasi finalità di intermediazione. La ricerca è rivolta a candidati di entrambi i sessi (L.903/77). I dati saranno trattati ai sensi del Regolamento UE 2016/679.
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