home page>canale lavoro>ricerca lavoro>J&j Marketing Area - Brand Activation Manager Otc



Ricevi la newsletter con articoli, annunci di lavoro e informazioni utili alla tua carriera

Johnson & Johnson > offerta di lavoro n. 237699

immagine: lavoro con Johnson & Johnson

J&j Marketing Area - Brand Activation Manager Otc

> 2005853300W

Assunzione alle dipendenze

Tempo indeterminato

regime orario
Full time

luogo di lavoro
IT Lazio, Santa Palomba, Pomezia (RM)

area professionale
Commerciale, Vendita

livello professionale

Invia candidatura

Descrizione della posizione

For our consumer segment, Johnson&Johnson S.p.A, we are looking for a candidate to be hired as BRAND ACTIVATION MANAGER OTC

This role is based in our office located in Santa Palomba - Pomezia (Rome) Italy.

Role summary

Develop and implement Brand Activation Plans

Lead the Local Activation Plan per brand, following the GFO (Global Franchise Organization) strategic guidelines, in collaboration with the HUB centralized Marketing Team. Develop and Execute the Commercial Plan, with particular focus on the 4 P's analysis (Product, Place, Price and Promotion).

Maximize the EXECUTION of the plans into the Point of Sales, increasing the brand visibility through specific Merchandising strategy, Perfect store and Category Management projects. Ensure to match the sales cycles needs and the peak of seasonality. Continually collaborates with cross-functional team to ensure that the brand meets the defined unmet customers' needs.

Check campaign performance through consistent critical metrics measurement. Develop relationships with internal and external partners, gathering insights to implement at local level the brand strategies

Handle the budget assigned, maximizing the efficiency of the actions implemented to optimize the Return on the Investment. Follow the requirements related to OTC/SOP collaborating with Regulatory, Medical Affair, Health Care Compliance and Legal Departments. Ensure successful NPI (New Product Initiatives) launches in the Market. Provide centralized and regional teams with the requested input on NPI business cases, estimating the opportunity behind and the volumes necessary for the forecasting process.

Secure optimal WD (Weighted Distribution) for the most strategic products, applying hub price strategy to local RSP (Retail Selling Price) and net/net pricing definition. Monitor and evaluate actual vs targets and to suggest corrective actions where needed, analyzing what's working, what's not to make intervention plans to fix issues.

Analyze the profitability and efficiency of the category/brand actions executed, continuous looking for takeaways to maximize the business and the P&L sustainability

Be a counterpart to the local channel teams and major customers.

Responsible for deployment of the brand at channel and / or customer level through NPI presentations, training material and customer tailored promotional support (NPI, as well as other shopper activation initiatives)

Provide the channel teams with all the product and marketing information and material needed. Align on customer targets and give input on tracking measures, in line with the Activation Plan. Ensure relevant product & shopper training for sales team with support of regulatory team.

Monitor the Market / Insights

Be knowledgeable on syndicated data use and interpretation, having the responsibility for in-depth Market Share Tracking on Channel and customer and discuss relevant actions with the sales and Hub Brand Teams respectively.

Provide Hub Marketing with competitive information & lead local challenges and relevant category insights based on behaviors of shopper trends.


Handle local BTL budget (BME) & full brand P&L

Key role in the country governance model:

Act as local representative at Hub Brand Alignment Meetings (international forums, monthly meeting with centralized Southern Europe cluster colleagues and multi-functional commercial teams), having the accountability of country activation related to the OTC business and raising up local business needs to increase the sellout and product rotations. Input on local issues and requirements to brand strategy & brand plans.

Ensure high quality local adaptation for consumer facing marketing material:

Disaster check for TVC, Digital assets, defining the best strategy for the PR (Public Relations) activities and joining the events with external partners and journalists/influencers/bloggers. Review local artwork and sign off Input planning volume forecast for NPIs following the internal process


  • Bachelor's Degree with at least 5 years Marketing and/or Trade Marketing experience, preferably in pharmacy channel (expertise in OTC will be a preferred title).
  • Strong analytical skills, structured approach, and results oriented.
  • Accurate planning, organizational and decision-making skills.
  • High integrity, ethical & professional.
  • Fluent in English


Primary Location
Italy-Lazio-Pomezia (Santa Palomba)-

Johnson & Johnson S.p.A. (7170)

Job Function

Requisition ID


La presente inserzione è pubblicata allo scopo esclusivo di raccogliere candidature in relazione ad opportunità di lavoro o formazione effettivamente esistenti presso la nostra azienda o presso società controllate o partecipate. È pertanto esclusa qualsiasi finalità di intermediazione. La ricerca è rivolta a candidati di entrambi i sessi (L.903/77). I dati saranno trattati ai sensi del Regolamento UE 2016/679.
Invia candidatura